- +157%
Ecommerce growth
Dubailist, a new e-commerce business, was facing significant challenges in managing costs, enhancing creatives, optimizing their website, and driving organic traffic and SEO performance. Devlopili was brought on board to overhaul their digital presence and streamline their operations to achieve rapid growth and profitability.
About Dubai list
Dubailist is an emerging e-commerce platform with a focus on delivering a wide range of products to customers in the UAE. Despite being new to the market, Dubailist had the potential to become a major player, but they needed to overcome several hurdles related to digital marketing, website optimization, and cost management.
The challenge
- High Operational Costs: Inefficient marketing and operational strategies were leading to elevated costs without significant returns.
- Creatives and Website Issues: The existing website lacked the necessary features to maximize conversions, and the creatives were not resonating with the target audience.
- Lack of Organic Content and SEO: Dubailist’s SEO and organic content efforts were insufficient, limiting their visibility and traffic in search engines.
- Ineffective Marketing Tools and Strategies: Without a solid marketing strategy or the right tools in place, Dubailist struggled to attract and retain customers.
Services Used:
Assembling a Specialized Team & Market Analysis
Objective: Address Dubailist’s operational challenges and underperformance by building a dedicated team and analyzing the market.
- Execution: We brought together a team of experts, including a designer, video editor, filmmaker, and Shopify web designer. This team conducted an in-depth analysis of Dubailist’s market and competitors, identifying opportunities for improvement.
Website Optimization & Marketing Tool Integration
Objective: Improve the user experience and optimize the website for higher conversion rates.
- Execution: We revamped Dubailist’s website by updating the design, optimizing product listings, and adding features like cross-selling and Apple Pay. Additionally, essential marketing tools were integrated, including Google Analytics, Meta Pixel, TikTok Pixel, and Klaviyo for email and WhatsApp marketing.
Strategic Content Creation & Paid Advertising
Objective: Enhance social media presence, improve SEO, and drive traffic through targeted ads.
- Execution: We created engaging content to boost Dubailist’s social media activity and improve product page SEO. We then tested products through Meta and TikTok ads, scaling up successful campaigns and implementing retargeting through Google Search and Display ads.
Implementing Loyalty Programs
Objective: Maximize customer retention and drive revenue growth through a loyalty program.
- Execution: We executed a comprehensive loyalty program through targeted email marketing and WhatsApp campaigns. The program encouraged repeat purchases and customer engagement, leading to higher revenue and long-term customer loyalty.
STRENGTH IN NUMBERS
Business impact
Since partnering with Devlopili, Dubailist has experienced a transformative growth trajectory, highlighted by:
Total Sales in one month
total Orders in one month
Sales in a Single Day
